I love how commercials try to convince you that their product is the best because of the features or effects they have, even if those effects are largely useless.
I always used to think that with the selsum blue commercials where they said "you can feel it tingling. That's how you know it's working". Really? Acid will make your scalp tingle. Is that better?
The latest is for the Galaxy 3 phone where they are making fun of Apple users by having 2 guys share a playlist by tapping phones. Really? How often are you going to use that? Ever? There are apps that let you do stuff like share contacts and stuff that seem more useful. As much as I love music I don't think I would ever share a playlist with them by touching a phone to them. At that point you just say "Hey, Fred did you hear the new song by Dynosaur?"
1 comment:
So much of advertising is about brand differentiation, and the seemingly easy way to do that is with features. The hard way is by value; often reduced to claims and endorsements from celebrities - we don't have time or attention for more than that.
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